DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba by Chi Forest

DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba by Chi Forest is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba

by Chi Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba

Zvinyorwa zveBhuku: DamoWang Taurine Energy Drink chinwiwa chine basa rakakosha, chakarongwa mukapisi yesimbi ine 250 millilitres. Kapisi iyi ino yezvipimo zve65.6 ne91.8 millimetres uye yakagadzirwa nemhando yekudhinda inopenya uye inoonekera pamusoro pesimbi. Mufananidzo unoratidza mumiriri anobva pamurangariro waChiyou, murwi anobva mungano dzeChina, pamwe chete nechiratidzo chekusimudza chigunwe chinoreva simba nekuzvivimba. Chinwiwa ichi chine ginseng neChinese wolfberry, miti yechinyakare inoshandiswa kudzorera simba nesimba remuviri. Kapisi yesimbi inozivikanwa iyi iri nyore kubata uye inotonhora nekukurumidza.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. DamoWang Taurine Energy Drink Chirongwa Chikuru: Dhijaini yeKapisi yeChinwiwa cheSimba inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensions & Packaging: 65.6mm x 91.8mm
Tags: Branding, Packaging, Chinese National Tide
Production Technology: High gloss iron transparent printing can on iron cans.
Design Challenge: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Research: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiration: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Project Duration: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Operation Flow: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Team Members: Yushu Zhang, Yiqun Tang
Image Credits: Yushu Zhang, Yiqun Tang