Lowen Kurongedzwa kweDoro by China Resources Snow Breweries Ltd.

Lowen Kurongedzwa kweDoro by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2022

Lowen Kurongedzwa kweDoro

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Kurongedzwa kweDoro

Lowen ndeyekugadzira kurongedzwa kwemhando yedoro. Kugadzira uku kunobatanidza kudhirowa nechinyoreso, hunyanzvi hwemezzotint uye kudhirowa kwematattoo emumugwagwa. Zvimiro zvegeometry nemavara anopenya zvinoratidza kunaka kwakasiyana, kusanganisira raspberry, cherry uye Weissbier, saka rudzi rwega rwega runogona kuzivikanwa nekukurumidza uye zvakananga. Mifananidzo iyi inosiyanisa zvinhu zvinotyisa nezvinyoro kuti igadzire mhedzisiro yakasimba yekuona uye hunhu hwehukama. Macans akagadzirwa nealuminium uye mabhodhoro akagadzirwa negirazi. Maitiro ekudhinda anonyatsotsanangurwa anochengeta mufananidzo wega wega uri pachena uye wakanyatsonaka.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Lowen Kurongedzwa kweDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Lowen Kurongedzwa kweDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lowen Kurongedzwa kweDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release