Neon Zebra Brand Launch Kupakejwa kweZvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2022

Neon Zebra Brand Launch Kupakejwa kweZvinwiwa

by PepsiCo Design and Innovation

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Neon Zebra Brand Launch Kupakejwa kweZvinwiwa

Neon Zebra ipakejwa rakagadzirirwa mhando dzakasiyana dzezvinovhenganiswa mumakokiteru. Gaba rimwe nerimwe uye pakeji yechinwiwa ine resipi yakasiyana yechinwiwa chakavhenganiswa, inonzi Neon Zebra equation. Resipi iyi inoratidza vatengi maitiro ekugadzira chinwiwa chakavhenganiswa nechigadzirwa ichi. Gaba rimwe nerimwe rinogadzira makokiteru maviri, akaganhurwa kuti agoverwe. Mifananidzo yezvekushongedza inoratidzwa pamwe chete nechigadzirwa yakapfava, ichishandisa chidimbu cheraimu nemhinji kuti iwedzere kudzika. Zvekushongedza zvinoonekwa segirafiki dzine masimba dzemativi maviri kana sezvimiro zvine mativi matatu, uye zvinounza nyika yeNeon Zebra kuti irarame.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Neon Zebra Brand Launch Kupakejwa kweZvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Neon Zebra Brand Launch Kupakejwa kweZvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Neon Zebra Brand Launch Kupakejwa kweZvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release