MTN Dew Cake-Smash Kupakwa Kwezvinwiwa naPepsiCo Design and Innovation

Dhizaini MTN Dew Cake-Smash Kupakwa Kwezvinwiwa naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2022

MTN Dew Cake-Smash Kupakwa Kwezvinwiwa

na PepsiCo Design and Innovation

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

40,725

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#137254

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa MTN Dew Cake-Smash Kupakwa Kwezvinwiwa

MTN Dew Cake-Smash ipakeji yechinwiwa chisina doro chine muravo wekeke chakagadzirwa kwenguva shoma. Muravo uyu wakagadzirwa kuyeuchidza mweya wemhemberero dzinogovaniswa dzakadai semazuva ekuzvarwa, michato uye mabiko ekupedza chikoro. Dhizaini iyi inotaura nezvezviitiko zvikuru zvakapotswa uye inovavarira kupa manzwiro etariro nemufaro wemhemberero. Nyika inooneka yevatambi vemakenduru vanofara yakagadzirwa yemifananidzo yepakeji uye yekushandiswa padhijitari. Vatambi vemakenduru vanoratidza gungano revanhu vakaungana pamabiko. Pakeji iyi inokoka vatengi kuti vachengete zvakare chiitiko.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne MTN Dew Cake-Smash Kupakwa Kwezvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. MTN Dew Cake-Smash Kupakwa Kwezvinwiwa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. MTN Dew Cake-Smash Kupakwa Kwezvinwiwa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Chikurudziro: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Verenga Mashoko Enhau

Yakatsigirwa