Goridhe Pakejingi · 2022
Pepsi New Year 2022 LTO Gaba reChinwiwa
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2022 in Pakejingi
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Gaba reChinwiwa
Pepsi New Year 2022 LTO iboka remagaba matanhatu ezvinwiwa akagadzirwa senhamba shoma (limited edition) enguva yezororo yechando. Magaba aya akaburitswa muRussia sechikamu chemushandirapamwe wemhando yemwaka. Mifananidzo yemhemberero yakagadzirirwa kuenderana nenguva yese yezororo, ichipedzisira neGore Idzva. Dhizaini iyi inowedzerawo mhando kupfuura pakuputirwa kuburikidza nezvimiro zvekudyidzana. Vatengi vanogona kuskena QR code iri pagaba rimwe nerimwe vachishandisa foni yavo kuti vasvike pamakwikwi, zvinosanganisira mukana wekuhwina mahoodie net-shirt zvakasarudzika zvinopenya.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Pepsi New Year 2022 LTO Gaba reChinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Pepsi New Year 2022 LTO Gaba reChinwiwa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi New Year 2022 LTO Gaba reChinwiwa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
