Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks by Salvita Bingelyte

Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks

by Salvita Bingelyte

Client: Salvita Design

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks

Rondooze Chickpea Snack ndeyekugadzira mapoteshoni ekurongedza nyemba dzakagochwa (chickpeas). Rutivi urwu runosanganisira zvinonhuwira zvisere, zvitanhatu zvinotapira uye zviviri zvine chinonaka chakasiyana. Zvinonhuwira zvinotapira zvinoratidzwa pamusoro pemavara matema, uye zvinonhuwira zvine chinonaka chakasiyana pamusoro pemavara egirei. Kunyemwerera kwakatorwa kubva pachiratidzo cheRoundooze ndiko kunopa mufananidzo wacho chimiro chawo. Pokati rimwe nerimwe rine mawindo akachekwa (die cut) akaumbwa semeso nemuromo, zvokuti nyemba idzi dzinogona kuonekwa pasati patengwa. Mavara akareruka uye mavara mashoma anochengetedza chimiro chacho chichitaridzika chakareruka uye chinofadza. Poketi rimwe nerimwe rine hupamhi hwe145 mm uye hurefu hwe210 mm.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Roundooze Chickpea Snack Basic Basa: Kapoteshoni yeSancks inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)