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Hometown Flavor Packaging Yenoodles Dzemupunga by Changshu Institute of Technology

Hometown Flavor Packaging Yenoodles Dzemupunga by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.


SirivhaPakejingi· 2022

Hometown Flavor Packaging Yenoodles Dzemupunga

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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The Design

About Hometown Flavor Packaging Yenoodles Dzemupunga

Yunnan inogara marudzi maduku mazhinji ane maitiro avo akasiyana ekudya. Sechikafu chikuru chechinyakare chinomiririra Yunnan, noodles dzemupunga dzinogona kusanganiswa nechero zvisanganiswa uye nzira yekubika kuti dzibudise kuravira kwakasiyana. Kuburikidza nenoodles dzemupunga semuenzanisi, vagadziri vakavandudza uye vakagadzira nhevedzano iyi yezvigadzirwa zvenoodles dzemupunga dzeYunnan vachisanganisa zvipfeko zvemarudzi maduku muYunnan nekunaka kwemarudzi maduku. Kuburikidza nehunyanzvi hwemazuva ano hwekuchengeta chikafu, kuravira kweYunnan kunoparadzirwa kunyika yose.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Hometown Flavor Packaging Yenoodles Dzemupunga, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hometown Flavor Packaging Yenoodles Dzemupunga inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hometown Flavor Packaging Yenoodles Dzemupunga chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging
Width 145mm x Length 200mm x Height 40mm
Tags
Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology
The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge
How to use vision to express taste is the most challenging part of design.
Research
This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration
Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration
The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow
Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members
Liu Sirong
Image Credits
Image#1: Illustrator, Liu Sirong, Portrait, 2020.

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