Johnnie Walker Limited Edition Kupakira Kwechipo naOfen Hu

Dhizaini Johnnie Walker Limited Edition Kupakira Kwechipo naOfen Hu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2022

Johnnie Walker Limited Edition Kupakira Kwechipo

na Ofen Hu

Mutengi: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Nezvekwa Johnnie Walker Limited Edition Kupakira Kwechipo

Johnnie Walker Limited Edition idhizaini yekupakira chipo yebhodhoro rewhisky rakaburitswa paMutambo wePakati peMatsutso muChina. Mutambo wePakati peMatsutso inguva yakakosha yekuungana kwemhuri, saka madingindira acho imusha, kuunganazve uye manzwiro. Dhizaini iyi inotora mafungiro pamikova nemahwindo edzivakwa dzechinyakare dzeChina. Bhokisi rekunze rinovhurika semukova wemikova miviri, richibatirirwa nebhatani remaginetsi pakati, uye rinoratidza bhodhoro riri mukati. Maruva emaorchid, shavishavi nemakore erombo rakanaka zvinoratidzwa. Kushongedza negoridhe uye kucheka nelaser zvinoshandiswa pabhokisi, uye kupfapfaidzwa nejecha kunoshandiswa pabhodhoro.

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Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Johnnie Walker Limited Edition Kupakira Kwechipo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Johnnie Walker Limited Edition Kupakira Kwechipo inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Johnnie Walker Limited Edition Kupakira Kwechipo inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Kukura & Kupakiwa: Length 15cm width 11.5cm height 36cm
Matagi: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Tekinoroji Yekugadzira: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Changamire yeDhizaini: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Tsvakurudzo: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Chikurudziro: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Nguva yePurojekiti: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Mafambiro eBasa: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Nhengo dzeTimu: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Zvikwereti zveMifananidzo: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd