Una Luna Basikoro reMuchero neShokoreti naOlga Takhtarova

Dhizaini Una Luna Basikoro reMuchero neShokoreti naOlga Takhtarova ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Una Luna Basikoro reMuchero neShokoreti

na Olga Takhtarova

Mutengi: Sot B&d

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Una Luna Basikoro reMuchero neShokoreti

Una Luna ndiro dhizaini yepakeji yerudzi rukuru rwemakonifekiti emichero akafukidzwa neshokoreti dema yekuItaly. Mabhokisi maviri akagadzirwa, achinzi Cherry Garden neRoses and Grapes, achitorwa mazita kubva mumitsara yenhetembo dzinozivikanwa dzeUkraine. Bhokisi rimwe nerimwe rine mufananidzo wakasanganiswa (collage) unobatanidzwa kubva pazvinhu zvakasiyana, uye michero inoshandiswa mune rudzi rumwe nerumwe inodzokororwa mukugadzirwa kwemufananidzo iwoyo. Background dema uye mavara mashoma anopa chimiro chemazuva ano uye chinoyevedza. Mabhokisi anodhindwa neofisethi tekinoroji ine matte varnish uye copper foil embossing pazviratidzo zvakasarudzwa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Una Luna Basikoro reMuchero neShokoreti, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Una Luna Basikoro reMuchero neShokoreti inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Una Luna Basikoro reMuchero neShokoreti inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Kukura & Kupakiwa: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Matagi: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Tekinoroji Yekugadzira: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Changamire yeDhizaini: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Tsvakurudzo: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Chikurudziro: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Nguva yePurojekiti: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Mafambiro eBasa: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance