Meiyitian Basikitiro Rakachenjera by Chong Peng

Meiyitian Basikitiro Rakachenjera by Chong Peng is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Meiyitian Basikitiro Rakachenjera

by Chong Peng

Client: Yili Group

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Basikitiro Rakachenjera

Meiyitian ndiwo mudhizaini webasikitiro rakachenjera unobatanidza pombi yakadhindwa nenyika yemhando yebhurendi inoonekwa nemuenzaniso wemhando yekombuta. Basikitiro rinotakura mifananidzo ye-2D ne-3D yakavakirwa pamutauriri webhurendi, ichigadzira chiratidzo cherudzi rwebhurendi. Vatengi vanoscan mifananidzo iyi vachishandisa application yefoni uye vopinda munyika yekombuta yakagadzirwa nebhurendi. Mukati menyika iyi yekombuta, mitambo inobatanidza uye sisitimu yekugadzira dhori zvinopiwa, uye mibairo inogona kuunganidzwa. Chinangwa ndechekuvaka hukama hwakasimba pakati pebhurendi nevatengi vechidiki.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Meiyitian Basikitiro Rakachenjera, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Meiyitian Basikitiro Rakachenjera inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Meiyitian Basikitiro Rakachenjera inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team