Granovita Primary Function: Kupasa kweGranola by Olga Takhtarova

Granovita Primary Function: Kupasa kweGranola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2022

Granovita Primary Function: Kupasa kweGranola

by Olga Takhtarova

Client: Sot B&d

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Granovita Primary Function: Kupasa kweGranola

Granovita ipfungwa yekupasa kwegranola. Bhokisi rekhadibhodhi rinotsiva homwe inowanzoshandiswa yezvirimwa, richipa simba rekutonga kuti chigadzirwa chinooneka sei pamashera. Chimiro chisina kutsetseka chekhadibhodhi chinotsigira musoro wehupenyu hutano. Mifananidzo yemichero nembeu inotsanangura kunaka kwemhando imwe neimwe. Zviratidzo, mavara ekunyora ane manyawi uye mavara akajeka zvinoendesa shoko rakanaka. Khadibhodhi rinogona kugadzirwa kuita fetiraiza, saka mhinduro inoramba iine hushamwari nezvakatipoteredza uye ichiita mutengo wakaderera. Bhokisi rimwe nerimwe rakayera 160 kufamba 120 kufamba 40 mamirimita.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Granovita Primary Function: Kupasa kweGranola, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Granovita Primary Function: Kupasa kweGranola inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Granovita Primary Function: Kupasa kweGranola chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.