Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza by Olga Takhtarova

Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza

by Olga Takhtarova

Client: Sot B&d

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

15,912

Verified Award Winner

Verify Award Status for #139422

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza

Zvinyorwa Zvebhuku: Siela idhizaini yemudziyo wekupakicha yemitengo yezvekushongedza zvevana. Dhizaini iyi inoshandisa tyubhu yepurasitiki chena ine 75 ml, yakashongedzwa nekudhinda kwe-screen ne-pad. Mifananidzo yakagadzirwa nenzira yakasarudzika inoiswa pakati pedhizaini, uye mumwe mucherechedzo unoonekwa munzvimbo dzakasiyana uye mamiriro akasiyana muchikamu chose. Kushandiswa kwemavara kunobatsira vatengi kusiyanisa zvigadzirwa. Mavara anoshandiswa ari mashoma, kuitira kuti chigadzirwa chakakodzera chikurumidze kuonekwa pashelufu. Chikamu chichena chinochengetedza mifananidzo ichitaridzika zvakachena uye zviri nyore kuona.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Siela Basic Basa: Mudziyo Wekupakicha Zvekushongedza inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.