Artem Luxury Watch Straps Kupakita by Joel Derksen

Artem Luxury Watch Straps Kupakita by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Artem Luxury Watch Straps Kupakita

by Joel Derksen

Client: Studio Otherness

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Kupakita

Artem Luxury Watch Straps idhizaini yekupakita yakagadzirirwa mabhandi ewachi anogadzirirwa vaunganidzi. Chifukidzo chekunze chinotsvedza chichibva panzvimbo payo kuratidza bhokisi remukati rakagadzirwa nevellum ine ruvara rwesinou, rinovhurika parutivi neshiripiti inonamira. Foni yakaiswa mukati inobata bhandi kuti risasunduke panzvimbo payo. Chimiro chakavakwa senge chidhinha uye chine ufananidzo hunoratidza mipendero yakapinza nekugadzirwa nemazvo. Kushongedzwa nefoiri pamwe nemapepa ane ruvara rwegirey neroyal blue zvinopa chiratidzo chakanaka uye chinoratidza unyanzvi hwehunyanzvi. Chimiro chakagadzirirwa kuratidza chigadzirwa zvakajeka panguva yekuvhura bhokisi.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Artem Luxury Watch Straps Kupakita, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Artem Luxury Watch Straps Kupakita inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Artem Luxury Watch Straps Kupakita inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue