Koch's Meerrettich Rebranding naWolkendieb Design Agency

Dhizaini Koch's Meerrettich Rebranding naWolkendieb Design Agency ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2022

Koch's Meerrettich Rebranding

na Wolkendieb Design Agency

Mutengi: KOCHS Meerrettich & Feinkost GmbH

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Koch's Meerrettich Rebranding

Motto inodzokera kumidzi, parizvino iri kukunda indasitiri yezvekudya. Midzi yemidzi yekare, iyo inosanganisira horseradish, ikozvino yakakurumbira zvikuru. Kumutsiridza rudzi mumasherufu, Wolkendieb akatangisazve zita reKochs brand uye yekurongedza portfolio. Iyo logo yakagadziridzwa kuti ive yakasimba uye iwedzere kuoneka. Iyo nyowani dhizaini inotarisa pakuratidza izvo zvisina kugadziridzwa zvechisikigo zvinongedzo uye zvakachena zvekubika pasina zvekuwedzera kana zvinochengetedza. Zvitsva kubva kumunda zvakananga kumutengi: zvakananga, zviri nyore uye zvine rudo zvakagadzirirwa!

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Koch's Meerrettich Rebranding, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Koch's Meerrettich Rebranding inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Koch's Meerrettich Rebranding chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Kukura & Kupakiwa: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Matagi: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Tekinoroji Yekugadzira: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Changamire yeDhizaini: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Tsvakurudzo: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Chikurudziro: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Nguva yePurojekiti: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Mafambiro eBasa: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Nhengo dzeTimu: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen