Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro naJackie Jiabei Jiang

Dhizaini Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro naJackie Jiabei Jiang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro

na Jackie Jiabei Jiang

Mutengi: BrokenTop Brewing Co

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro

Zvinyorwa Zvebhuku: Broken Top Brewing Co Craft Beer ndeyekupakejiwa doro rakagadzirirwa mabhurendi madiki anogadzira doro rakaita IPA ne pilsner. Mufananidzo wakabatana unowanikwa kubva kuzvidhori zvekare. Chidhindo chakabatanidzwa chinoshanduka maererano nemavara emhando yechigadzirwa chimwe nechimwe uye chinosanganiswa nemufananidzo kuti chigadzire chiitiko chinonyengedza ziso. Migomo yakagadzirwa netusenzi twe aluminium twebhuruu, twakagadzirirwa kusvika padhema rakadzama rinoshomeka pamigomo ye aluminium. Kudhinda kunoshanduka nekumhanya kwakakura kwe ink-jet, kune rare rechena chejarariswa, kunoita kuti mifananidzo iratidzike zvakajeka zvakanyanya. Mugumo wemuviri wakajairwa 211 unogona kuchengeta 12 ounces.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Broken Top Brewing Co Craft Beer Chirongwa Chikuru: Dhizaini Yekupakejiwa Doro inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Kukura & Kupakiwa: standard 211 body diameter can for 12oz beverage
Matagi: packaging, craft beer, beverage, beverage packaging, can, aluminum
Tekinoroji Yekugadzira: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Changamire yeDhizaini: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Tsvakurudzo: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Chikurudziro: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Nguva yePurojekiti: Project started in early 2021 and finished in late September 2021 in New York City.
Mafambiro eBasa: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Nhengo dzeTimu: Jackie Jiabei Jiang
Zvikwereti zveMifananidzo: Not applicable