Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro by Hai Zhu

Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2023

Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro

by Hai Zhu

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro

Xijiu Silk Road Liquor idhizaini yekupakeja yemuunganidzwa wedoro rine munhuwi weJiang unorangarira nzira yeSilk Road. Bhodhoro rakagadzirwa neporcelain yakabwinyiswa uye rine mifananidzo gumi yeporcelain yenzvimbo gumi dzinozivikanwa dziri munzira yeSilk Road. Ribhoni rakashongedzwa negoridhe rakafemerwa nesiriki rinomonera muviri webhodhoro uye rinotevera nzira inobatanidza nzvimbo gumi idzi dzinozivikanwa. Chivharo chakavakirwa pachimiro chechisimbiso chejade chamambo. Seti iyi inopiwa iri mubhokisi redehwe rekugadzira rine zvibayiso zvebronze nemubato. Mukati mune zvidziro zviviri zvinovhurika kuratidza zviono gumi zvenzvimbo idzi dzinozivikanwa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Xijiu Silk Road Liquor Kupakejwa kweBhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.