Sirivha Pakejingi · 2023
Wan Shan Jiu 5696 Kupakwa kweBaijiu
by Zhang Yanhui
- Mubairo weSirivha we A' Design Award 2023 in Pakejingi
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 24,783
- Verification code BB976D2E02 · Verify this award
Colors
About Wan Shan Jiu 5696 Kupakwa kweBaijiu
Wan Shan Jiu 5696 idhizaini yekupaka yedoro repamusoro reChinese Baijiu rakagadzirirwa musika wepasi rose. Bhodhoro racho rine chimiro chemakona matatu chakasimba uye chakagadzikana. Chimiro ichi chemakona matatu chinobatanidza zvishongedzo zvekuvakwa kwechinyakare kwekumadokero nepfungwa yekumabvazuva yekuti nhatu ndiyo inobereka zvinhu zvose zvenyika. Mifananidzo yakaumbwa inobuda panze yenzvimbo dzakakurumbira dzepasi rose yakakomberedza bhodhoro uye inoratidza rwendo rwekutenderera nyika. Bheji resimbi rakavezwa rinoratidza mhando yepamusoro yechigadzirwa. Bhokisi rechipo nebhodhoro zvose zvinogona kuchengetwa nekuratidzwa.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Wan Shan Jiu 5696 Kupakwa kweBaijiu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Wan Shan Jiu 5696 Kupakwa kweBaijiu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wan Shan Jiu 5696 Kupakwa kweBaijiu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
- Dimensions & Packaging
- Gift Box Size:325*155*115mm
Bottle Size:248*82mm - Tags
- Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
- Production Technology
- The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
- Design Challenge
- As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
- Research
- It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
- Inspiration
- There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
- Project Duration
- The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
- Operation Flow
- It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
- Image Credits
- Xiang Shasha
Wang shijie
