Zhi Hou Chinese Baijiu Packaging by Xiongbo Deng

Zhi Hou Chinese Baijiu Packaging by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2023

Zhi Hou Chinese Baijiu Packaging

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Chinese Baijiu Packaging

Iyi imhando yecitrus inonaka yeChinese Baijiu inonzi "Zhi Hou". MuYunnan, kuChina, vanhu vachachinja kubika macrorus akanaka kuva baijiu. The raw material reshiyo yechigadzirwa ichi yasvika pamwero we20 pounds citrus kubikira pound Baijiu, saka inogona kutengeswa chete muhuwandu hushoma.in yakagadzira bhodhoro kuita bhora chimiro, uye kuita mabulges asina kujairika pamapfudzi ebhodhoro, kuitira kuti chimiro chacho chirege kutaridzika sechingori. Chimiro chechivharo chebhodhoro, mugadziri akanyatsofananidza matavi ecitrus, apo bhodhoro raiiswa muhomwe yeorenji, chivharo chebhodhoro chaizobudiswa pachena.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Zhi Hou Chinese Baijiu Packaging, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Zhi Hou Chinese Baijiu Packaging inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zhi Hou Chinese Baijiu Packaging chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team