Sirivha Pakejingi · 2023
Prakrishi Kupakejwa kweHuchi
by Vishal Vora
- Mubairo weSirivha we A' Design Award 2023 in Pakejingi
- CLIENT: Prakrishi
- Estimated Number of Design Views: 25,211
- Verification code D051A5D44D · Verify this award
Colors
About Prakrishi Kupakejwa kweHuchi
Prakrishi idhizaini yekupakeja yemhando nhanhatu dzehuchi hwakawedzerwa kunhuwirira. Mhando iyi inowedzera chiratidzo chekutengeserana chatovepo uye inochengetedza maitiro acho madiki nenzvimbo chena yakawanda. Mucherechedzo wakagadzirwa zvine hunyanzvi uchibva pamapapiro enyuchi ndiwo unoshanda sechiratidzo chikuru chekuona. Mucherechedzo uyu unopa mhando yehuchi chimiro chakasiyana uye unobatsira vatengi kusiyanisa kunhuwirira nhanhatu pasherufu. Huchi humwe nehumwe hunozadzwa mubhodhoro regirazi rine kureba kwemamirimita zana nemakumi masere uye upamhi hwemamirimita zana. Chinyorwa chebhodhoro nechifukidzo chechivharo zvinodhindwa papepa jena rechisikigo rine mutserendende.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Prakrishi Kupakejwa kweHuchi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Prakrishi Kupakejwa kweHuchi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Prakrishi Kupakejwa kweHuchi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Image Credits
- Vishal Vora (Sol Benito)
