Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka naYunlin Dai, Chenchen Li and Ruidong Hua

Dhizaini Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka naYunlin Dai, Chenchen Li and Ruidong Hua ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka

na Yunlin Dai, Chenchen Li and Ruidong Hua

Mutengi: Jiangsu Shuanggou Distillery Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka

Zvinyorwa Zvebhuku: Shuang Gou Sheng Fang ndeye dhizaini yekupakija doro rechiChina. Mukombe uyu unobata mabhodhoro maviri akaparadzana. Bhodhoro diki riri pamusoro rine doro rine 68 peresenti yealcohol, uye bhodhoro guru riri pasi rine doro rine simba repakati. Bhodhoro rimwe nerimwe rinogona kunwiwa riri roga, kana kuti mapoto maviri anogona kusanganiswa zvakasununguka kuti agadzire kunaka kwakasiyana. Zvivharo zviviri zvakagadzirwa neABS ne PE zvakafukidzwa nendarama yerozi uye zvakabatanidzwa nekiyi, izvo zvinodzivirira kubuda kwedoro uye zvinoita kuti kuvhurwa kuve nyore. Bhokisi nemabhodhoro zvakashongedzwa nezvakagadzirwa zvakaita semabwe anokosha, zvakabva pamafungiro emidenzi yezvivakwa zvakare zvekugadzira doro.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Shuang Gou Sheng Fang Chirongwa Chikuru: Dhizaini yeMukombe weZvokunwa Zvinodhaka inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Kukura & Kupakiwa: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Matagi: crafts, Baijiu, spirit, packaging, art
Tekinoroji Yekugadzira: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Changamire yeDhizaini: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Tsvakurudzo: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Chikurudziro: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Nguva yePurojekiti: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Mafambiro eBasa: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Nhengo dzeTimu: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua