Dhizaini Guo Nian Hao 包装 naXiaohongshu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2023

Guo Nian Hao 包装

na Xiaohongshu

Mutengi: Xiaohongshu

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Nezvekwa Guo Nian Hao 包装

Xiaohongshu's 2022 New Year chipo bhokisi rinobva kune ngano nezveMutambo weChirimo. Kuenderera mberi netsika yemadzitateguru, Xiaohongshu yakagadzirira seti yakasiyana yeChiedza, Inzwi, uye Tsvuku. Zvipo izvi zvinosanganisira mwenje wehusiku wemisasa, Halli Galli, mahamvuropu matsvuku, uye bhuku dzvuku rekarenda rinomiririra Xiaohongshu. Iri bhokisi rezvipo rinosanganisa nyaya dzengano nemhando nhatu dzezvipo, zvichigadzira nzira nyowani yekugadzira kubva kutsika yechinyakare. Inotarisira kuratidza zvishuwo zvakanaka zveGore Idzva reChinese uye kupfuudza nhaka yetsika kuchizvarwa chitsva.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Guo Nian Hao 包装, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Guo Nian Hao 包装 inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Guo Nian Hao 包装 inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Kukura & Kupakiwa: Width 345mm* Depth 285mm* Height 100mm
Matagi: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Tekinoroji Yekugadzira: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Changamire yeDhizaini: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Tsvakurudzo: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Chikurudziro: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Nguva yePurojekiti: The project was launched in Shanghai in JAN 2022.
Mafambiro eBasa: Gifts could only be found after tearing off the riddle sealed on the cover.
Nhengo dzeTimu: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Zvikwereti zveMifananidzo: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu