Shguijiu Dian Kupakwa kweBhodhoro reBaijiu naLiang Chen

Dhizaini Shguijiu Dian Kupakwa kweBhodhoro reBaijiu naLiang Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2023

Shguijiu Dian Kupakwa kweBhodhoro reBaijiu

na Liang Chen

Mutengi: Shanghai Guijiu Group Co., Limited.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Shguijiu Dian Kupakwa kweBhodhoro reBaijiu

Shguijiu Dian idhizaini yekupaka yeBaijiu yechipo chepamusoro-soro inobva kuShanghai. Chimiro chayo chakafemerwa neShanghai Tower, chivakwa chakareba kupfuura zvese muChina. Bhodhoro rekristaro nechivharo chesimbi chinopenya segirazi zvinoonekwa sechimiro chimwe chete, chine mipendero inotenderera uye chimiro chisina kuenzana kumativi. Bhokisi rekunze rakanamirwa nesirivha uye rakaita denderedzwa, rine pamusoro pakakombama pasina kuenzana. Bhokisi rekunze rine dhayamita ye110 mm nekureba kwe330 mm, uye bhodhoro rine dhayamita ye80 mm nekureba kwe300 mm. Zvikamu zvese zviri zviviri zvinogona kuchengetwa nekuratidzwa, izvo zvinoderedza tsvina inoraswa.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Shguijiu Dian Kupakwa kweBhodhoro reBaijiu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Shguijiu Dian Kupakwa kweBhodhoro reBaijiu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shguijiu Dian Kupakwa kweBhodhoro reBaijiu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Kukura & Kupakiwa: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Matagi: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Tekinoroji Yekugadzira: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Changamire yeDhizaini: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Tsvakurudzo: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Chikurudziro: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Nguva yePurojekiti: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Mafambiro eBasa: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Nhengo dzeTimu: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Zvikwereti zveMifananidzo: Creative Director: Chen Liang