Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo by Luo Heng

Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo by Luo Heng is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2023

Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo

Mavara eBhuku: Happy Petty ndiyo dhizaini yekupakita chikafu chekatsi. Iyi seriesi inoshandisa vatambi vatanhatu vakadhirowa, uye mutambi mumwe nomumwe anomiririra rudzi rwakasiyana rwechikafu chekatsi. Zvipfeko, mavara, uye zvinhu zvemifananidzo zvinochinja kubva kumutambi mumwe kuenda kune mumwe, saka pakiti imwe neimwe ine hunhu hwayo hwakasarudzika. Vatambi ava vakabva pane mifananidzo yakakurumbira nemapikicha efashoni yevanhu vane mbiri. Mavara anopenya anoshandiswa kuti akweve pfungwa uye kubva padhizaini dzechinyakare dzekupakita chikafu chezvipfuwo. Dhizaini iyi ine chinangwa chekuratidza kugarisana pamwe chete kwevanhu vemazuva ano nezvipfuwo zvavo.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Happy Petty Chinangwa Chikuru: Kupakita Chikafu cheZvipfuwo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd