Qingjiu Kupakejwa kweWaini by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2023
Qingjiu Kupakejwa kweWaini
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu Kupakejwa kweWaini
Qingjiu idhizaini yekupakeja yakagadzirirwa waini yakanangana nevakadzi. Bhodhoro rakagadzirwa negirazi uye bhokisi rekunze rakapedziswa nefoil stamping. Chimiro chebhodhoro chakafemerwa nechimiro chemuviri wemukadzi uye chinoratidza hunhu hwechiremera nekunaka kunotorwa kubva mutsika dzekuMabvazuva nekuMadokero. Mavara ane simba pamusoro pebhodhoro anosiyana nechikamu chepasi chisina zvishongo. Chimiro chebhokisi chakakamurwa nemitsetse yakakombama inoyeuchidza muviri. Bhokisi rakareba 300 mm, hurefu hwe120 mm uye hupamhi hwe115 mm. Pakeji inovhurwa kubva kumberi uye chivharo chinotenderedzwa kuti chibviswe.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Qingjiu Kupakejwa kweWaini, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Qingjiu Kupakejwa kweWaini inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Qingjiu Kupakejwa kweWaini chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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