Hainan Beer Kupakidzwa kweDoro naChina Resources Snow Breweries Ltd.

Dhizaini Hainan Beer Kupakidzwa kweDoro naChina Resources Snow Breweries Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Hainan Beer Kupakidzwa kweDoro

na China Resources Snow Breweries Ltd.

Mutengi: China Resources Snow Breweries

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

31,595

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Dhizaini

Nezvekwa Hainan Beer Kupakidzwa kweDoro

Hainan Beer kugadzirwa kwekupakidzwa kwedoro kwakafemerwa nemamiriro enzvimbo netsika dzeHainan. Bhodhoro regirazi rine mifananidzo yakakwenenzverwa inobva kumafungu egungwa, zvikepe zvinofamba nemhepo, mwenje yepamahombekombe, miti yemakokonati neshiri dzegungwa, uye chimiro charo chakatetepa chinobatsira kubata neruoko rumwe. Gaba realuminium rakadhindwa neingi inoshanduka ruvara nekutonhora, saka mufananidzo wechidhindo chetsamba unobuda zvishoma nezvishoma sezvo tembiricha inodzikira panguva yekutonhodzwa. Bhokisi rekunze rakagadzirwa nepepa rekraft uye rakaumbwa sesutukezi. Kupakidzwa uku kunobatanidza doro nemamiriro enzvimbo yemuno uye nemararamiro akasununguka evanhu vemuno.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Hainan Beer Kupakidzwa kweDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hainan Beer Kupakidzwa kweDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hainan Beer Kupakidzwa kweDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Kukura & Kupakiwa: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Matagi: beer, localization of design, Hainan, cultural elements, Hainan style
Tekinoroji Yekugadzira: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Changamire yeDhizaini: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Tsvakurudzo: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Chikurudziro: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Nguva yePurojekiti: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Mafambiro eBasa: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Nhengo dzeTimu: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao