Enda kuzviri mukati
New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku naCCB Fintech Co., Ltd.

Dhizaini New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku naCCB Fintech Co., Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.


SimbiPakejingi· 2023

New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku

na CCB Fintech Co., Ltd.

Mutengi: China Construction Bank Corporation

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

12,188

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#144972

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Dhizaini

Nezvekwa New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku

Rondedzero yeBhuku: New Year's Red Envelopes chirongwa chemhando dzitatu dzemapaketi matsvuku akagadzirirwa Gore Idzva reChinese. Envelope tsvuku ingoro yechinyakare yeChinese inopiwa senhaya pakupembera Zuva raGore Idzva, uye shoko rekuti Li Shi rine zvinoreva zvinhu zvinouya nemvumo netsaka. Chirongwa chimwe nechimwe chakavakirwa pakukwazisa kwechinyakare: hove inobudirira, matarenji anouya nemvumo, uye gura rinounza tsaka. Mifananidzo inotorwa kubva pachimiro chemari yekare yeChinese uye chimiro ichi chinosanganiswa nechiratidzo chimwe nechimwe kuburikidza nemadhorodhoti mashoma, mitsetse neminda. Envelope imwe neimwe inoyera 180 kusvika ku90 millimeter.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, New Year's Red Envelopes Chirongwa Chikuru: Kupakinga kweEnvelope Tsvuku inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana
The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Kukura & Kupakiwa
Specifications: electronic image format
Size: 180 * 90mm
Matagi
Red envelopes, New Year's, Chinese, auspicious, luck
Tekinoroji Yekugadzira
1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Changamire yeDhizaini
1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Tsvakurudzo
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Chikurudziro
The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Nguva yePurojekiti
The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Nhengo dzeTimu
Chen Lei,Shusheng Liu

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