Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging by Wen Liu

Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging by Wen Liu is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2023

Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging

Shaoxing Nverhong Winery Co., Ltd. ine nhoroondo refu. Yakavambwa muna 1919, mumiriri weHuangjiu. Inowanikwa muShangyu Dongguan, Shaoxing Guta, Zhejiang Province. Iri rimwe remabhizimusi emumusana weindasitiri yeHuangjiu kuChina uye mutevedzeri wasachigaro chikamu cheBazi reChina Alcohol Industry Association.Nuerhong Huangjiu inobikwa nemupunga wakanakisa chena unokora, une ruvara rwakajeka uye rwunojeka, munyoro asi wakapfuma. kuravira uye kunhuhwirira kwakasimba uye kunogara kwenguva refu.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Nverhong Guihualinzang Chinwiwa Chinodhaka Packaging chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang