Pulatinamu Pakejingi · 2023
Liang Bai Kai Kupakwa kweMvura Yekunwa
by Tiger Pan
- Mubairo wePulatinamu we A' Design Award 2023 in Pakejingi
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Kupakwa kweMvura Yekunwa
Liang Bai Kai ibhodhoro regirazi rakagadzirirwa mvura yekunwa yakavira yakatonhodzwa. Zita racho rinoreva mvura yakavira yakazotonhora, chinwiwa chava nenguva refu chichizivikanwa muChina. Bhodhoro iri harina rebhuru. Panzvimbo pacho, mifananidzo inobva pamufananidzo wenguva yehushe hweSong unonzi Riverside Scene from Tsingming yakapendwa patsva ndokuiswa pagirazi nenzira yekudhinda nekupisa (heat transfer printing). Mufananidzo wacho wakakamurwa kuita mabhodhoro gumi nemaviri, achimiririra maawa gumi nemaviri echinyakare. Chiso chegirazi chinowedzera kupenya nemanzwiro. Bhodhoro rimwe nerimwe rakareba mamirimita 313 uye rine dhayamita yemamirimita 76.5.
About the Mubairo wePulatinamu we A' Design Award
Mubairo wePulatinamu we A' Design Award wakahwinwa ne Liang Bai Kai Kupakwa kweMvura Yekunwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Liang Bai Kai Kupakwa kweMvura Yekunwa inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Liang Bai Kai Kupakwa kweMvura Yekunwa ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
