Yep Kupakwa kweChigadzirwa cheCollagen by Tiger Pan

Yep Kupakwa kweChigadzirwa cheCollagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2023

Yep Kupakwa kweChigadzirwa cheCollagen

by Tiger Pan

Client: By-Health Co., Ltd.

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Yep Kupakwa kweChigadzirwa cheCollagen

Yep ipakeji yakagadzirirwa chigadzirwa checollagen chinonwiwa. Bhokisi rekunze rine chimiro chemakona matatu, chakasarudzwa kuratidza kusimba nekugadzikana. Bhokisi rinogadzirwa nepepa pulp, chinhu chinogona kushandiswa zvakare, uye bhokisi rekunze rine chiyero che170 mm ne100 mm ne186 mm. Mukati, collagen inonwiwa inochengetwa mubhodhoro regirazi. Chiratidzo chacho chakadhindwa nefoiri inoonekera, izvo zvinopa chitarisiko chine mwando uye chitsva. Logo yepingi inoratidza hudiki uye simba reupenyu. Kurongwa kwakajeka kweruzivo uye hurongwa hweseries hwakabatana zvinobatsira vatengi kuziva chigadzirwa vari kure.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Yep Kupakwa kweChigadzirwa cheCollagen, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Yep Kupakwa kweChigadzirwa cheCollagen inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yep Kupakwa kweChigadzirwa cheCollagen inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan