Zhong Yuan No. 1 Kupakira kweTii by Tiger Pan

Zhong Yuan No. 1 Kupakira kweTii by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2023

Zhong Yuan No. 1 Kupakira kweTii

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Zhong Yuan No. 1 Kupakira kweTii

Zhong Yuan No. 1 idhizaini yekupakira yetii yeMaojian, tii yechinyakare yekuChina inorimwa muminda yemitsara yemakomo. Nekuti kunhuwirira kwetii iyi kwakareruka uye kunyoro, pakeji yacho yakachengetedzwa yakapfava uye yakanatswa. Gaba retii rakagadzirwa netinplate ine mifananidzo yakasimudzwa (embossing) nekudhindwa kwegoridhe, uye pekupedzisira pakasanganiswa matte nevhanishi. Chimiro chegaba chine chivharo chinoyeuchidza mukohwi wetii akapfeka ngowani. Bhokisi rekunze rakagadzirwa nepepa rakagadzirirwa zvakananga uye rinovharwa nebhandi rakaumbwa richitorwa pfungwa kubva pamafuremu emahwindo edzimba dzekare dzevarimi vetii. Mashizha etii chaiwo anoshongedza bhandi iri.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Zhong Yuan No. 1 Kupakira kweTii, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Zhong Yuan No. 1 Kupakira kweTii inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zhong Yuan No. 1 Kupakira kweTii chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan