Yi Xin Distillation Kuputirwa kweDoro Rakasimba by Tiger Pan

Yi Xin Distillation Kuputirwa kweDoro Rakasimba by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2023

Yi Xin Distillation Kuputirwa kweDoro Rakasimba

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Yi Xin Distillation Kuputirwa kweDoro Rakasimba

Yi Xin Distillation kugadzirwa kwepekeji yebrand yedoro rakasimba reChina. Bhodhoro rakagadzirwa negirazi, izvo zvinowedzera kupenya nemaonekero epamusoro uye zvinosiyanisa chigadzirwa ichi kubva kune mamwe madoro akafanana anotengeswa mumidziyo yevhu. Dhiragoni, yakadhirowewa netsika yekare yeChina, yakanamatira pamutsipa webhodhoro uye inoshanda sechiratidzo chikuru, saka hapana rebhu rakadhindwa rinodiwa. Bhokisi rekunze rakareruka uye rinotevedzera kuenzanirana kwedhizaini yechinyakare yeChina. Bhodhoro rine chiyero che180 ne130 ne285 mamirimita. Chinangwa ndechokuratidza nhaka refu muchimiro chemazuva ano.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Yi Xin Distillation Kuputirwa kweDoro Rakasimba, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Yi Xin Distillation Kuputirwa kweDoro Rakasimba inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yi Xin Distillation Kuputirwa kweDoro Rakasimba inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan