Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa naE2W Studio

Dhizaini Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa naE2W Studio ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa

na E2W Studio

Mutengi: E2W Studio

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

12,955

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#146150

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa

Mabhuku Emazwi: Momenten ndiro dhizaini yekupakejiwa yewaini inovira isina shuga inotengeswa mumakani matete. Zita rebhirendi rinoreva nguva yakakodzera yekunwa, isati yanguva kana yanonoka. Umbowo hunooneka hwakavakirwa pamavara anonzi zvikara zvemabhabhuru, akafuridzirwa nekakumeso kadiki kanoumbwa nemavara ekunyorwa (punctuation marks). Chimiro chekakara kega kega chinoratidza kuravira, nemiumbo yakatenderera ichiratidza kuravira kunyoro, uye miumbo yakapinza ichiratidza kuravira kunopisa, izvo zvinobatsira vatengi kuwana kuravira kwavanoda. Mutsara wekuwedzera unonzi KAI unowedzera maitiro mamwechete akazorodza uye anofadza. Dhizaini yakapedzwa mugore ra2021.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Momenten Chinangwa Chikuru: Kupakejiwa kweZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Kukura & Kupakiwa: Depth 180mm x Height 140mm
Matagi: Wonderful, Vogue, Party, Happy, Open-Minded
Tekinoroji Yekugadzira: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Changamire yeDhizaini: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Tsvakurudzo: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Chikurudziro: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Nguva yePurojekiti: The project was completed in 2021.
Mafambiro eBasa: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Zvikwereti zveMifananidzo: N/A