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Mugo Bottled Soda Label by Tanya Dunaeva

Mugo Bottled Soda Label by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.


BronziPakejingi· 2023

Mugo Bottled Soda Label

by Tanya Dunaeva

Client: Tanya Dunaeva

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Mugo Bottled Soda Label

Mugo soda ine mhando ina dzezvinwiwa zvinoti Mocktails, Lemonades, Spicy syrups neEnergetics. Mabikirwo ese akagadzirwa chete. Iyo yekutanga maitiro muChigadzirwa zvisikwa inoda nzira yakafanana muPackaging Design. Mhinduro yedambudziko iri ndeye Typographic imwe. Izvo zvinoenderana nekugadzirwa kweiyo classic label yezvinwiwa zvechinyakare zvinodhura zvinodhaka, asi kuti uratidze mavambo uye hutsva hwechigadzirwa, nekufunga kwakakosha kweiyo classics. Iyo yakawanda-layered uye inosiyanisa dhizaini dhizaini inoita dhizaini yega uye inoshamisa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Mugo Bottled Soda Label, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Mugo Bottled Soda Label inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Mugo Bottled Soda Label inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging
Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags
Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology
The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge
The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research
After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration
The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration
Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow
This is a standard bottle with twisted cap
Patents
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Team Members
Tanya Dunaeva
Image Credits
All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin

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