Mouled Bonbon Kupakira Kwemwaka naKamal Rizk - Bold Branding

Dhizaini Mouled Bonbon Kupakira Kwemwaka naKamal Rizk - Bold Branding ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2023

Mouled Bonbon Kupakira Kwemwaka

na Kamal Rizk - Bold Branding

Mutengi: Voila Dessert shop

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Mouled Bonbon Kupakira Kwemwaka

Iyi idhizaini yekupakira yekandii rakazara nenzungu rine saizi yebhobhoni rinongogadzirwa kumhemberero yeMouled chete. Pfungwa yedhizaini yakavakirwa pachimiro chebhobhoni rakaputirwa rakachinjwa kuti zviwirirane nehurefu hwetubhu. Mugadziri wedhizaini akashandura tsika dzechinyakare dzemutambo weMouled kuita zvinhu zviduku zvakachenjera achishandisa mitsara yemaumbirwo yakajeka. Akagadzira Dhori, Knight, Bhiza, Ziso Rakaipa, uye Njiva nemabhuroko emavara akajeka. Achishandisa chimiro chimwechete chegeometry, akagadzira manyorerwo akasimba eMouled Bonbon achibumanidza pfungwa yose pamwe chete. Mouled Bonbon iyi inzira yechizvino yekucherechedza mhemberero yekare yakajairwa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Mouled Bonbon Kupakira Kwemwaka, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Mouled Bonbon Kupakira Kwemwaka inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Mouled Bonbon Kupakira Kwemwaka inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Kukura & Kupakiwa: Tube Width 100 x Diameter 100 x Height 270
Matagi: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Tekinoroji Yekugadzira: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Changamire yeDhizaini: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Tsvakurudzo: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Chikurudziro: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Nguva yePurojekiti: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Mafambiro eBasa: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Nhengo dzeTimu: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Zvikwereti zveMifananidzo: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022