Dhizaini Milk Fit Dhizaini yePakeji naLi Huang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Milk Fit Dhizaini yePakeji

na Li Huang

Mutengi: Shiny Meadow

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Milk Fit Dhizaini yePakeji

Milk Fit idhizaini yepakeji yemukaka mutsva wakareruka. Bhodhoro racho rakagadzirwa nePET yakakobvu uye inoonesa zvakanyanya, rine chivharo chePE uye lebhu reBOPP, zvichipa chitarisiko chakafanana negirazi chinoratidza mukaka zvakajeka. Seti imwe neimwe inobata mabhodhoro matatu emamirimita 450. Katsi diki yegirinhi, inoratidzwa mumhando dzakasiyana dzekumira, ndiyo chinhu chikuru chinoonekwa. Ruvara rwegirinhi runoreva nharaunda yezvakatipoteredza yepapurazi. Zviratidzo zvekushandisazve zviri palebhu zvinotsigira pfungwa yekuchengetedza zvakatipoteredza. Katsi iyi inobatanidzawo chigadzirwa ichi nemushandirapamwe wekununura mhuka dzisina pekugara.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Milk Fit Dhizaini yePakeji, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Milk Fit Dhizaini yePakeji inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Milk Fit Dhizaini yePakeji chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Kukura & Kupakiwa: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Matagi: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Tekinoroji Yekugadzira: PET high permeability bottle
PE bottle cap
BOPP label
Changamire yeDhizaini: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Tsvakurudzo: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Chikurudziro: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Nguva yePurojekiti: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Mafambiro eBasa: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Nhengo dzeTimu: Li.Huang