Plant Professor Basic Function: Kupakita Chikafu by Hangzhou Chancemate Tech Corp.

Plant Professor Basic Function: Kupakita Chikafu by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2023

Plant Professor Basic Function: Kupakita Chikafu

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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The Design

About Plant Professor Basic Function: Kupakita Chikafu

Bhuku Rinoti: Plant Professor imhando yekupakita zvekudya inoshandiswa nemhando yezvokudya zvinobva kumiti inonangana nevatengi vechidiki vanogara mumaguta muChina. Mhando iyi inosanganisira madhaka madiki (light dumplings), jelly uye kofi. Mufananidzo wakati sange unobatanidza mhando yese uye unosanganisa ruzivo rwezvinoumba chikafu neruzivo rwe calorie muchimiro chimwe chinozivisa. Mifananidzo yakaumbwa uye mifananidzo isina kunyatso ratidzwa yakarongwa nenzira isina kunyatso rongeka kuti ibudise mumvuri wekurerukirwa. Mavara ari pamberi anoratidza mhando yebhuku (brand), chigadzirwa, uye chiyero chezvinoumba chikafu. Mabhokisi madiki aya akagadzirwa nemapepa anogona kudzoserwa (recyclable) uchishandisa zvinyorwa zvekudhinda zvisingakuvadzi zvakatendeka kune zvakatipoteredza, uye anokwana zvakanaka mubhegi.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Plant Professor Basic Function: Kupakita Chikafu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Plant Professor Basic Function: Kupakita Chikafu inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Plant Professor Basic Function: Kupakita Chikafu inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie