Patisserie Chez Mikki Kurongedza by Sherry Kuo

Patisserie Chez Mikki Kurongedza by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2023

Patisserie Chez Mikki Kurongedza

by Sherry Kuo

Client: Patisserie Chez Mikki

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Patisserie Chez Mikki Kurongedza

Patisserie Chez Mikki, chikafu chinotapira chakavakirwa muTokyo, chakanangana nekuzvisiyanisa mumusika wemakwikwi kuburikidza nedhizaini nyowani yekurongedza. Chinangwa chaive chekumisa nzvimbo yekutengesa yakasarudzika uye kusimbisa chimiro chemhando nekugadzira chiziviso chakasimba chine chitarisiko chakabatana chinotaridza kusarudzika kwechigadzirwa chimwe nechimwe. Iko kugadziridzwa patsva kwakaratidza mavara epastel uye mameseji ane hungwaru anogadzira hukama hwepfungwa nevatengi, zvichikonzera kuwedzera kwekutengesa kwekutengesa uye kutsigira nharaunda kubva pakaunzwa dhizaini nyowani.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Patisserie Chez Mikki Kurongedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Patisserie Chez Mikki Kurongedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Patisserie Chez Mikki Kurongedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe