Lay's More Belgian Really Impossible Kupakisa Kwezvokudya by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Kupakisa Kwezvokudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2023

Lay's More Belgian Really Impossible Kupakisa Kwezvokudya

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Kupakisa Kwezvokudya

Lay's More Belgian Really Impossible idhizaini yekupakisa yechinguva chakatarwa yemachipisi embatatisi anotengeswa muBelgium. Kupakisa uku kunoratidza maravira maviri matsva emunharaunda akagadzirwa pamwe neBrussels Ketjep. Vatengi vekuBelgium vakakokwa kuti vaunze pfungwa dzedhizaini dzine hunhu hwakasimba hwemunharaunda, uye pfungwa mbiri dzakavhoterwa zvakanyanya dzakaratidzwa uye dzakapiwa mbiri pamapaketi acho. Nzira iyi inopindura kumusika wezvokudya zvekutandara umo mabhurendi emunharaunda anopa maravira uye zvirevo zvakakodzera. Dhizaini iyi inovavarira kuchengetedza vatengi varipo vebhurendi reLay's uye kukwezva vatsva.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Lay's More Belgian Really Impossible Kupakisa Kwezvokudya, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Lay's More Belgian Really Impossible Kupakisa Kwezvokudya inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lay's More Belgian Really Impossible Kupakisa Kwezvokudya chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release