Zhenjiu Zhencang Chinese Baijiu Kupakwa kweDoro Rakasimba by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2023

Zhenjiu Zhencang Chinese Baijiu Kupakwa kweDoro Rakasimba

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner
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Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Kupakwa kweDoro Rakasimba

Zhenjiu Zhencang iseti yekupaka nekuratidzira yedoro reChinese baijiu. Mabhodhoro anogara patireyi yakaumbwa segwati reparera, chimiro chakafemerwa nemufananidzo unonzi The Birth of Venus. Chimiro chose chinoyeuchidza chikepe chinofamba pamusoro pemafungu. Hwaro hwekristaro hwakavezwa nemufananidzo wenzvimbo yekare yekugadzira doro uye hunovhenekerwa nemwenje weLED unoreva nhoroondo refu yemugadziri. Simbi, huni, PMMA nepurasitiki zvakabatanidzwa kugadzira chinhu chinounganidzwa. Dingindira reparera rinoratidza pfungwa yebrand yehumambo nekukosha, sezvo kubika doro nekuumbwa kweparera zviri maitiro anononoka ese ari maviri.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Zhenjiu Zhencang Chinese Baijiu Kupakwa kweDoro Rakasimba, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Zhenjiu Zhencang Chinese Baijiu Kupakwa kweDoro Rakasimba inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zhenjiu Zhencang Chinese Baijiu Kupakwa kweDoro Rakasimba chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release