Shochu X Dhizaini Yekurongedza by Kota Sagae - Saga Inc

Shochu X Dhizaini Yekurongedza by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2023

Shochu X Dhizaini Yekurongedza

by Kota Sagae - Saga Inc

Client: Shochu X

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Shochu X Dhizaini Yekurongedza

Yakagadzirirwa rebranding yeShochu X, kambani inogadzira kukosha kutsva kubva pamaonero echimanjemanje eshochu, mweya wechinyakare unogadzirwa mudunhu reKyushu, Japan. Yakatarisa pakuti iyi mhando haingopi kukosha kwezvinwiwa zvinodhaka asiwo inokoshesa hukama netsika uye mararamiro. Yakashandiswa mweya yekuMadokero sechimiro chebhodhoro uye label, asi yakawedzera graphic dhizaini ine Japanese style pateni uye minimalist aesthetics kuratidza kusanganiswa kwetsika pakati peMadokero neEast uye vagari venyika & #039; mufaro wekuva wakabatana nevanhu kuburikidza neshochu iyi.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Shochu X Dhizaini Yekurongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Shochu X Dhizaini Yekurongedza inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shochu X Dhizaini Yekurongedza inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.