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Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka by Rodrigo Chiaparini

Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.


BronziPakejingi· 2023

Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka

by Rodrigo Chiaparini

Client: Chiapa Design

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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The Design

About Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka

Dog Yep ndiro pfungwa yekupakita mutsara wezvokudya zvimbwa zvine basa rakananga. Chinhu chikuru chiri paurongwa hwezita (logo) chinoratidza pfungwa yekuti imbwa dzinofanira kutamba nekuramba dzichishanda, uye chinodzokororazve chimiro chezvokudya izvozvo pachazvo. Mifananidzo yevanhu yakanyorwa pamwe nemavara anopenya anogadzira chitarisiko chinofadza uye chinoita kuti mutsara wezvigadzirwa uonekwe nyore pamashelufu neuye pazvitoro zvepasi rese pa-inteneti. Zvokudya izvi zvinoratidzwa mumafomati emakani (can) akasarudzwa kuti aenderane nedivi iri. Chinangwa chiri mumashure meDog Yep ndechekukurudzira kutamba nekushanda kuburikidza nekudyiswa kwakanaka kwehutano.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Dog Yep Chirongwa Chekupakita Zvokudya Zvemhuka inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags
brand, packaging, pet snack brand, packaging
Production Technology
It's a concept design, therefore it was only developed digitally.
Design Challenge
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research
We did not create or develop research for the creation of this project.
Inspiration
To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration
The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members
Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin

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