Sirivha Pakejingi · 2023
Japanese Sake Dhizaini Yekurongedza
- Mubairo weSirivha we A' Design Award 2023 in Pakejingi
- CLIENT: Hasegawa Brewery Co.
- Estimated Number of Design Views: 29,080
- Verification code 8B1822E46B · Verify this award
Colors
About Japanese Sake Dhizaini Yekurongedza
Ichi chigadziriso chakakosha chakagadzirwa kurangarira 180th yegore reHasegawa Sake Brewery. 180 makore echinyakare kuravira uye hunyanzvi zvakapfuudzwa kuburikidza nezvizvarwa, uye mhete yemuti yakashandiswa seyakanyanya kuona kuratidza nhoroondo uye ramangwana. Mavara ebhokisi rose rekunze akafemerwa nependi yeinki kuratidza tsika neumbozha. Chiratidzo chechirangaridzo chakadhindwa negoridhe kuti chienderane nechikamu chemhuri chekubikira doro. Bhodhoro riri mukati mune mufananidzo wakasviba wakasiyana. Kushata kwebhodhoro kunoratidza huremu hwetsika uye tekinoroji.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Japanese Sake Dhizaini Yekurongedza, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Japanese Sake Dhizaini Yekurongedza inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Japanese Sake Dhizaini Yekurongedza chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
