Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk) by Wallrus Design Studio

Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk) by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2023

Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk)

by Wallrus Design Studio

Client: Wallrus Design Studio

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk)

Zvinyorwa Zvebhuku: Oat Milk idhizaini yekubatanidzwa yechinwiwa chemukaka unobva kuzvirimwa, chakagadzirwa neoti. Kabhokisi ndeye aseptic carton box ine upamhi hwe85 mm, hudzamu hwe85 mm nekurefu kwe230 mm, uye mifananidzo inoiswa nemethod ye flexographic printing. Mifananidzo yevechidiki vane magariro akasiyana-siyana inoratidzwa pakabhokisi kuti iratidze chinwiwa sechitsva uye chine hutano. Tsika dzehutano dzezuva nezuva dzinoratidzwa mumifananidzo nenzira isingaonekwi zvakananga. Dhizaini iyi ine chinangwa chekuzvionesa pachivigiro uye kukoka vatengi vasati vaziva kuravira kwe oat milk kuti vaedze.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk) inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Oat Milk Basic Kubatanidzwa: Mukaka Wechibage (Oat Milk) inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio