Waggner Coffee Basic Chinja Yekofi by Wallrus Design Studio

Waggner Coffee Basic Chinja Yekofi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2023

Waggner Coffee Basic Chinja Yekofi

by Wallrus Design Studio

Client: Wallrus Design Studio

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Basic Chinja Yekofi

Waggner Coffee ndiro dhizaini yekupakita rechigadzirwa chekofi chekuGermany. Mufuko wacho wakanyorwa mifananidzo yemawindo ekare eGerman anoitwa nedanda, akatariswa nenzira yemitsetse, uye chiratidzo chebhurendi chakaiswa pakati. Chiratidzo chinoratidza mhembwe yakagara mumba mayo ichinwa kofi, ine chiedza kuseri kwayo, izvi zvichiratidza vanhu vanoramba vakasimuka usiku vachinwa kofi. Dhizaini iyi yakadhindwa nemhando yerotogravure pamufuko wekofi wakafukidzwa nesimbi, une huremu hunosvika ma 100 na 70 uye 280 millimeters. Chinangwa ndechekuita kuti bhurendi rive nyore kuzivikanwa pane zvishelufu zvakazara muzvitoro.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Waggner Coffee Basic Chinja Yekofi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Waggner Coffee Basic Chinja Yekofi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Waggner Coffee Basic Chinja Yekofi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio