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Precious Pastries Kupakira Kwezvinotapira Zvakabikwa by Hui Qiong Yang

Precious Pastries Kupakira Kwezvinotapira Zvakabikwa by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.


SirivhaPakejingi· 2023

Precious Pastries Kupakira Kwezvinotapira Zvakabikwa

by Hui Qiong Yang

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Precious Pastries Kupakira Kwezvinotapira Zvakabikwa

Precious Pastries igadziriro yekupakira yeBazhen Cake, chikafu chinotapira chechinyakare cheChina chine zvinhu zvisere zvinokosha. Bhokisi rekunze nemubato wepepa zvinosangana kuita chimiro chekondo (crane), shiri inomiririra hutano nekurarama kwenguva refu mutsika dzechiTaoist dzeChina. Magadzirirwo acho haakanganisi zvakatipoteredza uye anodzikisa mutengo. Kana bhokisi ravhurwa, pamusoro pacho panoumba mufananidzo wakakwana, uye mativi akasiyana emabhokisi mana anobatana kuita mufananidzo mukuru mumwe chete. Gadziriro iyi inobatanidza tsika dzemhando yakapfuura zana remakore nerunako rwekuMabvazuva.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Precious Pastries Kupakira Kwezvinotapira Zvakabikwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Precious Pastries Kupakira Kwezvinotapira Zvakabikwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Precious Pastries Kupakira Kwezvinotapira Zvakabikwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience.
Inspiration
The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.

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