Odaya Home Kurongedza by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2023

Odaya Home Kurongedza

by Elena Gamalova

Client: ODAYA Home

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Odaya Home Kurongedza

Odaya Home packaging inodiwa kuratidza hunyanzvi hwemaoko akaiswa lace anoshandiswa uye kukosha kwekufananidzira kwezvishongo. Mufananidzo wepikoko, chinhu chakakosha muOdaya Kumba yekutanga Kuchengeta uye Kuunganidzwa kweRudo, muchengeti wechivanhu wemba. Magadzirirwo ekurongedzerwa akagadzira mufananidzo wepikoko kuita dandemutande regoridhe reminhenga, richiyeuchidza kugadzira tambo pachayo. Nyaya yemhando inotaurwa mukati mevhavha yebhokisi rezvipo, ukuwo bepa rakapfava rine sirogani yerudzi urwu "Iwewe uye uku ndiko kumba, Odaya Home" inopa nyoro yekuputira kune yakanaka donje sateen jira mukati.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Odaya Home Kurongedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Odaya Home Kurongedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Odaya Home Kurongedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensions & Packaging: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tags: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Production Technology: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Design Challenge: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Research: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiration: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Project Duration: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Operation Flow: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patents: Copyrights belong to Elena Gamalova, 2023.
Image Credits: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home