Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2024

Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii

Rugwaro rweBhuku: Lucky Forever Tea ndiro gadziriro yepepa repfuko yeTii yePu-erh. Bhokisi rinobata mapaketi mashanu erakiti yetii, rimwe nerimwe rezuva rimwe nerimwe revhiki rebasa. Kamuri kane utiziro kari mukati kanobvumira kubikwa uchifamba, mubasa kana uchifamba rwendo. Bhokisi repepa rinodhonzwa panze rakadhindwa uye rakaiswa foiri inobwinya. Mifananidzo yenzira yazvino inoratidza tsika dzekare dzinoreva rombo rakanaka dzakaita seshuramurove, magaba, maruva epeonia, maswiswi, hove dzekoi, mwenje, uye zvimedu zvegoridhe/sirivheri (ingots). Gadziriro iyi yemhemberero inotakura zvishuvo zvekuva neramangwana rakanaka. Chinangwa ndechekuita kuti tii yePu-erh ive nyore uye inokwezva kune vatengi vechiduku.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lucky Forever Tea Chirongwa Chikuru: Pfuko yeTii inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli