Zongchuan 1929 Packaging yeChikafu naWei Jiang

Dhizaini Zongchuan 1929 Packaging yeChikafu naWei Jiang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Zongchuan 1929 Packaging yeChikafu

na Wei Jiang

Mutengi: Xi'an Yiwen Brand Design Co., Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Zongchuan 1929 Packaging yeChikafu

Zongchuan 1929 inoshanda zvakare sechikomborero chakasarudzika kune anogamuchira. Sechipo cheMutambo weChikepe cheDhiragoni, ine basa rakakosha mukuendesa manzwiro pakati pevanhu. Hunhu netsika zvainoratidzwa zvinoratidza unhu nekudzidziswa kwemunhu anopa chipo. Zongchuan 1929 yakagadzirwa kupa pfungwa yekushingaira kwemigwagwa yeChang'an nekudziya kwevanhu vayo. Nzira yakasiyana yekuvhura bhokisi nemaitiro ekudhinda, pamwe chete nekushandisa pepa rinochengetedza zvakatipoteredza, zvinoratidzawo mutoro webrand wemagariro sebrand yechiChinese yakagara nguva refu.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Zongchuan 1929 Packaging yeChikafu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Zongchuan 1929 Packaging yeChikafu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zongchuan 1929 Packaging yeChikafu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Kukura & Kupakiwa: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Matagi: Festival, Colorful, Elegancel, Historical
Tekinoroji Yekugadzira: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Changamire yeDhizaini: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Tsvakurudzo: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Chikurudziro: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Nguva yePurojekiti: The project started in May 8, 2022 in China and finished in May 20, 2022.
Mafambiro eBasa: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Nhengo dzeTimu: Wei Jiang
Zvikwereti zveMifananidzo: Xi'an Yiwen Brand Design Co., Ltd