Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba naSongbai Wang, Yao Wu and Xuan’ang Pu

Dhizaini Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba naSongbai Wang, Yao Wu and Xuan’ang Pu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba

na Songbai Wang, Yao Wu and Xuan’ang Pu

Mutengi: Shede Spirits Co., Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

43,706

Mukundi weMubairo Akasimbiswa

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba

Shede Spirit Oriental Wisdom ibhokisi rechipo rakagadzirirwa chigadzirwa chedoro rakasimba reChinese. Dhizaini iyi inobatanidza mhando yechigadzirwa neWeiqi, mutambo webhodhi unozivikanwawo seGo. Mabhodhoro edoro akaumbwa semabwe matema nemachena eWeiqi, uye zvimiro zvakatenderera zvakanaka kubata. Kuvhura bhokisi kunoratidza mutambo weWeiqi wechinyakare wakaratidzwa nemufananidzo. Ndiro dzematombo eWeiqi nebhodhi reWeiqi zvinosanganisirwa, saka mutambo unogona kutambwa apo doro rinonakidzwa. Bhokisi rakagadzirwa nebhodhi rekraft paper corrugated kuderedza kurasika kwezvinhu.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shede Spirit Oriental Wisdom Kupaka kweDoro Rakasimba chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Kukura & Kupakiwa: 312mm*312mm*142mm
Matagi: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Tekinoroji Yekugadzira: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Changamire yeDhizaini: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Tsvakurudzo: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Chikurudziro: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Nguva yePurojekiti: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Mafambiro eBasa: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Nhengo dzeTimu: Songbai Wang,
Yao Wu,
Xuan’ang Pu