Love Hanshui Kupakeja Kwemvura Yekunwa naYanhui Zhang

Dhizaini Love Hanshui Kupakeja Kwemvura Yekunwa naYanhui Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Love Hanshui Kupakeja Kwemvura Yekunwa

na Yanhui Zhang

Mutengi: Wuhan Pufine Creative Technology Co., Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Love Hanshui Kupakeja Kwemvura Yekunwa

Love Hanshui iseti yekupakeja yekurangarira yemvura yakachenurwa yekunwa, yakagadzirwa kucherechedza kusarudzwa kweWuhan seGuta reNyika reNzvimbo dzeMvura (International Wetland City). Mhuka ina dzomunzvimbo iyi, dziri finless porpoise, dhadha rine musoro webhuruu, black stork uye elk, dzinomiririra mwaka mina yegore. Pendi yechinyakare yechiChina yeingi inobatanidza mhuka nezvinoonekwa zvenzvimbo dzemvura dzemunharaunda. Rebhuru jena rebhodhoro rinogadzirwa nenzira yekukwenya nekupisa (heat shrink) uye kudhinda kwespot colour. Bhodhoro rimwe nerimwe rine upamhi hwemamirimita makumi matanhatu uye urefu hwemamirimita mazana maviri nemakumi maviri. Kodhi iri parebhuru inovhura maonero ane mativi matatu (three-dimensional).

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Love Hanshui Kupakeja Kwemvura Yekunwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Love Hanshui Kupakeja Kwemvura Yekunwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Love Hanshui Kupakeja Kwemvura Yekunwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Kukura & Kupakiwa: Bottle diameter 60mm, height 220mm
Matagi: bottle label
Tekinoroji Yekugadzira: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Changamire yeDhizaini: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Tsvakurudzo: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Chikurudziro: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Nguva yePurojekiti: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Mafambiro eBasa: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Nhengo dzeTimu: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang